Postmedia Integrated Advertising

Integrated Advertising

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Now we're the #1 digital audience in Canada in the News and Information/Newspaper Category! Find out more about Postmedia's acquisition of the Sun Media English-language publications and digital properties.

Our loyal readership and respected brands are our biggest assets. Combine these with our audience research and analytics to make informed decisions about your campaigns.

From financial investments to theatrical releases, our successful cross-platform executions reach engaged audiences. View our showcase of campaigns and innovative ideas.

We bring your ideas to life. Find out how you can work with us on your next project.

Reaching 11.3 million Canadians weekly

Engaging an audience of newsmedia readers

Across print, web, smartphone and tablet platforms

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We’re excited to announce that on April 13, 2015 Postmedia completed the acquisition of Sun Media’s entire network of English-language publications and digital properties.

The deal means Postmedia is now the #1 digital audience in Canada in the News and Information/Newspaper Category. It nearly doubles our print and digital footprint, which means we can help you reach a larger and more valuable audience.

We look forward to exploring new opportunities to leverage the combined strength of many of Canada’s most powerful media brands as we begin integrating our companies in the coming months. We are already working hard to make the transition seamless and to develop innovative offerings to amplify your marketing messages and to meet your strategic advertising objectives.

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With a bold transformation and a complete reimagining of news media, the Ottawa Citizen has changed how it creates and delivers content to audiences. This new approach focuses primarily on local news and platform-driven storytelling to bring highly engaged audiences to our advertisers at exactly the right moment.

The Ottawa Citizen’s content reaches half a million residents of Canada’s capital each week. For nearly 170 years the Citizen has been the first choice for news and information keeping readers informed with in-depth analysis and context.
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Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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With a bold transformation and a complete reimagining of news media, Montreal Gazette has changed how it creates and delivers content to audiences. This new approach focuses primarily on local news and platform-driven storytelling to bring highly engaged audiences to our advertisers at exactly the right moment.

A dominant news media brand reaching Montreal’s large English market, Montreal Gazette leverages a multi-platform approach to provide rich content to audiences whenever and wherever they choose. For an impressive 236 years, Montreal Gazette has offered award-winning editorial reaching a devoted audience across Quebec.

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Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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With a bold transformation and a complete reimagining of new media, Calgary Herald has changed how it creates and delivers content to audiences. This new approach focuses primarily on local news and platform-driven storytelling to bring highly engaged audiences to our advertisers at exactly the right moment.

Calgary Herald’s content reaches more than half a million residents of Canada’s energy capital each week. Since 1883, it has been the first choice for news and information, keeping readers informed with in-depth analysis and context. With revitalized products across all four platforms, readers will engage with stories differently, on different platforms, different times throughout the day.

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Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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National Post journalists dig deeper to share more news and information to audiences across the country, on four unique and engaging platforms. Print, web, smartphone and tablet provide comprehensive news coverage for anytime of the day–morning, noon or night.

Founded in 1998, National Post is a Canadian English-language national newspaper offering award-winning journalism and comprehensive analysis that takes you deep inside the stories that matter.

In February 2014, the National Post won 62 awards, the 2nd highest number of awards in the world, at The Society for News Design’s 35th annual “The Best of News Design Creative Competition”. National Post was honoured for design and layout as well as illustration and photography on individual pages throughout the paper.

In 2013, The National Post won an impressive 66 news design awards at the SND. They also received the Judges Special Recognition for reader engagement with the Gastropost project.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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The Financial Post offers expert, multi-platform content and has been a trusted source of business news in Canada for more than 100 years. At its core, Financial Post delivers information and insights that give readers a competitive edge and sharp analysis that puts the economy, business and finance in perspective. The Financial Post is read by top decision-makers in every field and represents several highly desirable demographics.

In 2012, the Canadian Bar Association awarded Financial Post’s Legal Post editor Drew Hasselback with its 2012 Justicia for outstanding print journalism.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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The Vancouver Sun is B.C.’s largest newsroom, proudly delivering leading content to audiences everyday across four platforms. Focusing on breaking the news and adding rich depth and context to stories, the Vancouver Sun has been a trusted source for over 100 years and is one of the largest English-language dailies in Canada.

In 2013 at the Great Ideas Awards, the Vancouver Sun won First Place in the Newspaper Marketing and Promotion (open circulation) category for the “Vancouver Sun 100th Birthday” campaign, First Place in the Special Section – Daily Newspaper (large market) category for Westcoast Homes & Design, and First Place in the Digital Innovation category for the BC Snow Scene – Ski Guide website.

In 2012, they won the Jack Webster Award for Best News Reporting of the Year in Print, Excellence in Multimedia Journalism and Excellence in Legal Journalism.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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The Province is B.C.’s liveliest and most engaging tabloid. As a leading source of local news, sports and entertainment for over 115 years, The Province’s audience continues to grow with a strong news media presence across all four platforms.

In 2013, the Province took First Place at the Great Ideas Awards for Print – Advertising. Previously, in 2012, The Province won the Jack Webster award for Best Feature Story: Print and the Business, Industry and Economics Award.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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The Edmonton Journal’s mission is to provide relevant and reliable news and information to the Edmonton community. With well-rounded content across four platforms, they remain Edmonton’s most trusted voice, providing a professional perspective on news, business, sports and entertainment for over 110 years.

In 2013, the Edmonton Journal received Third Place at the Great Ideas Awards for their “Trades Alberta” Promotional Campaign in the Daily Newspaper (large market) category.

In 2012, they won a silver Canadian Online Publishing Award for timely, original news reporting and an Eppy Award for Best News or Event Feature.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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For over 120 years the Leader-Post has provided Saskatchewan with the most complete news information package with an emphasis on city events, politics, sports and agricultural issues. The Leader-Post is distributed in print and on web, smartphone and tablet platforms.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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The StarPhoenix’s mission is to provide relevant, reliable and quality news content to their community across four engaging platforms. For over 110 years they have continued to be Saskatoon and Northern Saskatchewan’s number one source for local, provincial, national and world news.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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The Windsor Star has delivered news and information to loyal Windsor and Essex County audiences for over 125 years.

In 2013, Windsorstar.com launched their responsive design website that keeps readers’ coming back for more with breaking news, continuous updates, photo and video galleries, live chats and blogs on the digital platform of their choice.

The Windsor Star has an award-winning news team that focuses on local content. In 2013 Windsor Star reporters and photographers took home nine Ontario Newspaper Awards and made history by sweeping the Journalist of the Year and Photojournalist of the Year categories.

Available Platforms
  • Print
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  • Smartphone
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As the go-to resource for new car buyers, Driving covers the Canadian auto industry with breaking car news, car reviews and auto events. Award-winning journalists from across the country including David Booth, Lorraine Sommerfield, Brian Harper, Graeme Fletcher and Derek McNaughton deliver compelling and original stories to give readers the information they need and want first, to stay current on the latest automotive trends, and to research new and used cars.

Driving’s enhanced content and integrated features provide a range of compelling opportunities for advertisers to connect with a premium audience of car buyers engaged in low-funnel purchase activities.

Advertisers can choose from a number of new and innovative ad opportunities to reach consumers on desktop, smartphone, tablet, and in print.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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Canada.com is the nation’s website for news, lifestyle and entertainment content geared to Canadians who want to keep up with what’s going on. The responsive and cutting-edge design was built with user-engagement in mind. Offering a number of display advertising opportunities, Canada.com is the place to reach your readers online.

Available Platforms
  • Web
  • Tablet
  • Smartphone
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Powered by Househunting.ca, users flock to the Homes channel of Postmedia Network’s publications for the latest news and great articles on the housing and condo industry. Advertisers can align with a National brand while reaching the local consumer in an environment they know and trust.

An array of display advertising opportunities are available to reach local consumers online.

Available Platforms
  • Web
  • Tablet
  • Smartphone
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Remembering is one of Canada’s leading obituary resource destinations. Supported by Postmedia’s strong network of local newspapers, Remembering is a national website that provides families and communities a trusted environment to share memories and commemorate the lives of their loved ones.

With an expansive, engaged and loyal national audience, Remembering offers advertisers an opportunity to connect with Canadians at key life-transitional moments.

A range of display and targeted advertising opportunities are available to reach local audiences.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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Celebrating is the go-to website for those life moments that deserve sharing and commemoration. National reach through Postmedia’s local newspapers provides advertisers the opportunity to connect with Canadians at their major transitional life moments such as weddings, births, anniversaries and graduations.

Celebrating features a range of display and targeted advertising opportunities.

Available Platforms
  • Print
  • Web
  • Tablet
  • Smartphone
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Flyercity is the next generation Flyer Platform featuring a full service online solution, flyer hosting, digitization and reporting. The flyers are optimized for all mobile platforms and social networking with Wishabi technology included in media programs.

Available Platforms
  • Web
  • Tablet
  • Smartphone
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Launching in 2007, Silicon Alley Insider became the flagship vertical of what would soon be known as Business Insider. A year after launch, many more verticals were added and re-launched under one brand – Business Insider. The site is dedicated to aggregating, reporting and analyzing the top news stories across the web and delivering them to you at a rapid-fire pace. A range of display advertising opportunities are available on web and mobile devices.

Available Platforms
  • Web
  • Tablet
  • Smartphone
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The Winnipeg Free Press has risen to changes in the industry by redefining itself and focusing its energy on the things it does best: providing news and information and utilizing the marketing reach that comes from a strong audience base within Manitoba. It has been an integral part of the city and province for over 140 years, focusing on the commitment to quality journalism and dedication to promoting the intellectual, social and economic growth of the community it serves.

In 2013, the Winnipeg Free Press was the winner of the Excellence in Journalism Award for the large media category at the 16th Annual Canadian Journalism Foundation Awards.

Available Platforms
  • Print
  • Web
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The Times Colonist has been Victoria’s source for news and information for over 150 years. Being a trusted media provider with credible editorial content allows advertisers to connect with an affluent audience to deliver their message.

In 2012, The Times Colonist was nominated for the Jack Webster Award for Best News Reporting of the Year in Print.

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Established in 1972, Financial Post Magazine is a premium business publication. The magazine is extremely targeted, reaching a desirable audience of business owners, managers and professionals. Affluent readers are well-educated, high earners and savvy consumers. The magazine consistently provides context, analysis and understanding for current trends, companies and issues that are shaping the economy and Canadians’ lives.

The magazine is published February – June and September – December.

Available Platforms
  • Print
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Published by Canada’s leading newspaper brands, Postmedia Network Magazines offer advertisers unique opportunities to penetrate local markets. With a range of topics on business, fashion, lifestyle and entertainment that cover news and the lighter side, these publications provide a great opportunity to reach engaged audiences looking for their local fix.

Available Platforms
  • Print
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Postmedia further engages local markets by utilizing an extensive list of owned and represented community newspapers. Advertisers can share messages quickly and efficiently whether the desired reach is regional, local or neighbourhood level. Postmedia offers advertisers an audience that is both mass and highly targeted across Canada.

Available Platforms
  • Print
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Fast Facts

Reach 60%
of Vancouver

3 out of 5 adults read The Vancouver Sun and/or The Province online or in print each week

Source: NADbank, 2013
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Fast Facts

Canada’s #1

Postmedia Network is Canada’s #1 English language daily newspaper network.

Source: NADbank 2013 Base: Postmedia Network 47 Markets
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Fast Facts

#1 newspaper website

We are #1 in the Online Newspaper sub-category for Canadians who visit newspaper websites.

Source: comScore MediaMetrix. Total Canada. All Locations. June 2014.
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Fast Facts

We reach mobile users

Postmedia mobile users are 44% more likely to read content on newspaper apps on their mobile devices compared to the general population.

Source: NADbank 2013 Base: 47 Markets.

Recent projects

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Fairmont Hotels

Fairmont Hotels wanted to increase awareness about their hotel promotions in the Eastern region, encouraging local and nearby residents to stay and dine. They also wanted to position the Queen Elizabeth as the premier hotel for business travellers from Ontario.

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