Our mission is to make big things happen for brands.

At Content Works we connect both our left and right brains by merging our editorial expertise with marketing intelligence. It's the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.

With our quality content, measurable strategies and agile technologies, we help you build lasting, meaningful relationships with your audiences through efficiency and scale.

2016 INMA Global Media Awards

We’re proud to announce that four of our programs were named as winners and finalists.


Best Execution of Native Advertising
Montreal Gazette / Concordia University: Rethinking Montreal
A five-part, 10-week print, tablet, web and video series about the future of Montreal in cooperation with Concordia University and the Montreal Gazette. Double-page spread with Editorial POV on left and client-sponsored content on right.
Best New Concept to Incubate Products or Ideas
Capital Ideas
Capital Ideas is a community of business owners helping business owners by sharing what they know. It fosters the exchange of experience between Edmonton and Calgary entrepreneurs creating a marketplace of ideas for seekers and sharers of business expertise.


Best Execution of Native Advertising
Postmedia / Aeroplan: Behind the Moment
A multi-newspaper series featuring Aeroplan member stories as well as an informational infographic. Program goals were to help Aeroplan, an international loyalty program marketer, to build greater comprehension of program attributes while attracting new members.
Best Idea or Innovation to Create New Profit Centers
Edmonton Journal & Everywear
Home to more than 800 stores, our client West Edmonton Mall wanted to establish their brand recognition as a fashion destination, position themselves as thought-leaders, and be perceived as actively embedded in the local fashion community. We worked with the client to create a new and innovative program Everywear.


The INMA Global Media Awards competition received 699 entries from 264 news brands in 40 countries.



Quality content that drives measurable success


Quality custom and licensed content


Largest in-house content marketing team of writers, editors, analysts and engagement experts.


The right content in the right place at the right time


Unlimited multi-platform distribution network across owned, earned and/or paid channels.


Analysis and insights into your audience and your brand—and how they interact.


We tag and measure everything, everywhere with our cumulative measurement model.


Case Study

BlackRock lures target audience with Rich Media

The series is supported by multiple strategies for acquiring audience–content modules, co-branded drivers, off-network drivers, social amplification, native advertising and alignment with print insertion.

The Challenge

BlackRock iShares wanted to be the top line choice for savvy retail investors, as well as secondary, less confident, investors.


The Solution

Through a partnership with Postmedia, the BlackRock campaign attained national recognition.


The Result

Sponsored Content: 3,961 AVG. PAGE VIEWS

Interactive Touchpoints: CTR OF 3.32

Social Amplification: CTR OF 1.51

Co-Brand Digital Drivers: CTR OF 1.00




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