CAPP | FP Energy

  • Client: CAPP
  • Media: Print, Web, Smartphone, Tablet and Social
  • Date: January 2013 - Present
  • Industry: Energy

The Canadian Association of Petroleum Producers sponsors the Energy channel across Financial Post and 9 Postmedia metro sites. The year long integrated program included 4 national Special Reports, 12 Joint Venture articles, and media sponsorship of CAPP’s National Investment Symposium.

Campaign Elements
  • Sponsorship placements on index and story pages with 100% SOV
  • Logo placement on Energy pages
  • Offer boxes
  • CAPP Twitter feed
  • Co-branded editorial drivers
  • Standard brandsell ads running across the Postmedia network
  • Resource Centre and Featured Tools
  • FP Energy newsletter stories and ads
  • Home page takeover
  • Live chat