Winner of the 2015 Great Idea Awards for Digital Innovation, the Montreal Gazette – Fairmont Resorts Campaign is a shining example of how our content experts can bring fresh, new ideas to advertising programs.
Fairmont Hotels wanted to increase awareness about their hotel promotions in the Eastern region, encouraging local and nearby residents to stay and dine. They also wanted to position the Queen Elizabeth as the premier hotel for business travellers from Ontario.
Working closely with Fairmont, Postmedia developed a 12-week program that highlighted the history, charm and beauty of their hotels. Readers were exposed to a variety of creative advertising in print and on web, smartphone, and the completely reimagined Montreal Gazette tablet app.