Fairmont Hotels

  • Client: Fairmont Hotels
  • Media: Print, Web, Smartphone, Tablet
  • Date: October - December 2014
  • Industry: Tourism

Winner of the 2015 Great Idea Awards for Digital Innovation, the Montreal Gazette – Fairmont Resorts Campaign is a shining example of how our content experts can bring fresh, new ideas to advertising programs.

Fairmont Hotels wanted to increase awareness about their hotel promotions in the Eastern region, encouraging local and nearby residents to stay and dine. They also wanted to position the Queen Elizabeth as the premier hotel for business travellers from Ontario.

Working closely with Fairmont, Postmedia developed a 12-week program that highlighted the history, charm and beauty of their hotels. Readers were exposed to a variety of creative advertising in print and on web, smartphone, and the completely reimagined Montreal Gazette tablet app.

Campaign Elements

12 week campaign:

  • Unique creative highlighted one of Fairmont's historic Eastern region hotels
  • Full page display ads in print
  • Homepage takeovers on desktop
  • Mobile banners
  • First-ever custom program on new tablet app

 

Tablet execution:

  • Series of 5 branded content articles on new Montreal Gazette tablet app
  • Rich media, video and images showcased the featured Fairmont property
  • 360-degree virtual tours of selected areas
  • Interviews with Fairmont employees
  • Videos to let readers experience hotel right from their tablet app
  • Images of spa facilities, dinner menus, elegant cuisine, and the beautiful surrounding property
  • Each article written in a personal style by visiting guest describing favourite highlights