GE | FP Smart Shift

  • Client: GE
  • Media: Web, Tablet, Smartphone and Print
  • Date: Fall 2011
  • Industry: Technology

Smart Shift was an integrated program sponsored by GE as part of their global brand repositioning campaign. The first sponsorship in the fall of 2011 created over 19,000,000 impressions in 6 weeks across the Financial Post business network.

The success of this campaign has led to renewals in 2012 and 2013 with additional elements and touch-points.

Campaign Elements
  • Sponsorship placements on index and story pages with 100% SOV
  • Co-branded editorial drivers
  • Standard brandsell ads running across the Postmedia network
  • Resource centre for additional content
  • Home page takeover
  • Live chat