Lands’ End | NP Style

  • Client: Lands' End
  • Media: Print, Inserts, Web, Tablet, Smartphone and Social
  • Date: Fall 2013
  • Industry: Fashion

Lands’ End sponsored the Fashion/Beauty channels across National Post and 6 major Postmedia metro markets. A combination of print, inserts, digital, mobile, social and promotional strategies drove measurable sales results delivering on customer KPIs.

Campaign Elements
  • Launch Pad to kick off campaign
  • Sponsorship placements on index and story pages with 100% SOV
  • Co-branded editorial drivers
  • Standard brandsell ads running across the Postmedia network
  • Mobile and Tablet banners
  • Behavioural targeting
  • Home page takeover
  • Live chat
  • Video widget