Symantec | FP Tech Desk

  • Client: Symantec
  • Media: Print and Web
  • Date: Winter 2014
  • Industry: Technology

Under the Financial Post Tech Desk channel, a new sub-channel was created exclusively for Symantec called “Internet Security”. The 4 week integrated program combined both editorial and commercial content providing context and insight around internet related threats.

Campaign Elements
  • 100% SOV on Internet Security index and story pages
  • Logo placement on Tech Desk pages
  • Symantec Twitter feed
  • Video widget
  • RSS tall block, big box and leaderboard co-branded editorial drivers
  • Standard brandsell ads running across the Postmedia Network
  • Resource Centre